AI Insights · Timothy · July 2023
Top 5 Beauty Retail iOS Apps in South America: Q2 2023 Performance
In Q2 2023, South America's top beauty retail apps on iOS showed varied performance in weekly downloads and active users. Insights from Sensor Tower reveal detailed trends.
In the second quarter of 2023, the top five beauty retail applications on the iOS platform in South America exhibited diverse performance metrics in terms of weekly downloads and active users. Data from Sensor Tower provides a comprehensive look at these trends.
O Boticário experienced fluctuating weekly downloads, peaking at 85.9K in mid-May. The app's active users saw a decline from 747.8K at the end of March to 423.5K by the close of June.
Beleza na Web - Cosméticos maintained a relatively stable download rate, with a slight increase in the last week of June reaching 15.6K. Active users for this app remained consistent, hovering around 61.9K to 65K throughout the quarter.
Natura (Oficial) saw gradual growth in weekly downloads, culminating at 13.9K in the final week of June. Its active user base also grew steadily, ending the quarter at approximately 68.1K.
Representante Eudora showed a stable download trend, with numbers around 9K to 11K per week. Active users displayed a consistent upward trajectory, peaking at 83.5K at the end of June.
O Boticário Revendedor had a notable increase in weekly downloads mid-May, reaching 13.9K. Active users for this app saw a steady climb, concluding the quarter at 71.2K.
These insights, derived from Sensor Tower data, reveal the dynamic nature of the beauty retail app market in South America. For more detailed analytics and insights, visit Sensor Tower.
